Taking these steps will make your business discoverable during local and mobile searches and on Google Maps. Click the “Start Now” button and add your business on the page that appears.If the link doesn’t appear, go to Google My Business and sign in with your Google account.If it does, click on it and claim your GMB listing.If you see your business on the right, click on it and see if the “Are You the Business Owner” link appears.Search with your business name on Google.If you have a local address and already had a Google+ Business Page or a Google Local page, Google has already converted it into your My Business listing. Brands, organizations, artists and online businesses should create a Google+ Brand Page and are not considered local businesses. Rental and for-sale properties are not eligible. Not all brick and mortar businesses qualify for Google My Business. Are You Eligible for a Google My Business Listing? The 15 Point Checklist for Optimizing Google My Business #1. Let’s do the basics first and start our journey to the 3-pack by optimizing your Google My Business. That’s why it is extremely important to build a strong citation profile, but that will come later. Additionally, it also collects information about your business from your reviews on GMB and other local listings as well as your citations and mentions across the web. Google determines the offline popularity of your business by the number of branded searches with your business’s name. Prominence: How well-known is your business in the locality? Google considers both your offline and online reputation.Distance: How far is your business from the location term the user is searching for? Hence, the search results for “Montreal coffee shop” are likely to be different from the results for “Old Port coffee shop”.Relevance: How relevant is your business for the query being searched? Providing complete and detailed business information on GMB helps Google understand your business better and match it with the relevant searches.The three leading parameters that Google says it measures are as follows: Google considers a number of factors to determine local rankings. Optimizing Google My Business can get you more traffic by improving your local ranking and click-through rate (CTR). This includes your business description, address and phone number, work hours, website, customer reviews, photos, and Google Maps results. Most of the information in your Google Local listing comes from your Google My Business page. You can achieve both of these goals by optimizing Google My Business. You must also do everything to make users click on your listing and choose your business over competitors. You don’t want to be on page 2 and 3, which only get 5.59% of the total clicks ( MOZ). You must do everything to make your business appear in the top three positions, so you may drive the lion’s share of the organic traffic. It means there are only three spots for local businesses on the first page. Last year, Google pulled the rug from under the feet of many local businesses by replacing its 7-pack local search results with the 3-pack. So, if local SEO hasn’t been on your mind for a while, now is a good time to start. Almost 8 in 10 people who search for a local business on mobile visit that business and buy from it, usually within a few hours. More than one-third of all searches and more than half ( 56%) of mobile searches have a local intent. Optimizing your online presence for local searches can boost your traffic and sales by as much as 600% or more, according to some case studies.
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